Soul Minded Business Podcast S2-E10 - The Importance of Core Values

The Importance of Core Values

Raj Anand is the CEO of Southern States (, a company that has grown significantly under his leadership based on the foundation of 6 Core Values.

  • We will provide the best customer care in the market.
  • We will seek new opportunities, innovate and experiment with new ideas.
  • We will work as a team, collaborating and supporting each other for the good of Southern States.
  • We will be open to learn and change to be more effective.
  • We will treat each other with fairness, respect and professionalism.
  • We will be profitable, grow the company and have fun.

It is clear during the conversation on the podcast that these values are not just stated but lived by. Raj also discusses entrepreneurship, the biggest lessons coming from failures, the importance of family support and several other important points.

The story of Alexander the Great that he shares brings it all together. We were fortunate to have Raj share his experiences and knowledge on our podcast. Listen and enjoy.


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