Marketing and sales in business is often times like telling a story. A good story about a brand, a product or a person can be the difference in making the sale and being left out in the cold. Our guest today on the Soul Minded Business podcast, wrote the book on sales and influence. Bob Burg, author of 2007's The Go-Giver, sits down today with host JD Ross to discuss the book and his writing process. Bob talks about how he put the book together and what the book has meant to him over the years. Tune in now and don't miss this conversation!